Converged a range of complex legacy tools designed to simplify the process and flow of data, from global retailers and manufacturers, to clients. Delivering strategic and tactical design support for a platform generating €480m annually.

Defined a strategic enterprise vision that enabled a new product concept or business proposition to transition through Tesco's own brand lifecycle. Defining the needs of 15 core user groups within a decentralised governance process.

Initiated an eCommerce optimisation process, as part of a digital transformation strategy forH. Samuel & Ernest Jones brands. My team was responsible for improving user experience, service design, and data-driven optimisation processes across EMEA.

Initiated UX and gamification capabilities for a sports fin-tech hybrid startup. Redesigning native apps and a responsive website to incorporate NASDAQ’s order book framework, creating a positive behavioural change in user engagement habits.

Implementation of self-service terminals for Eurostar's network in multiple languages, located across key European travel hubs. Used by over 9 million customers annually.

Initiated digital transformation for Wickes through CX/UX strategy and platform optimisation. Increasing profits from digital channels by 51% year on year.

Delivered responsive website for BA through quant/qual data analysis, co-design workshops and UX best practices. Used by 123,000 customers who fly everyday.

Designed a product comparison tool to assist the consumer decision-making process when buying an electric razor. I oversaw the process of product-to-customer-type mapping and app interaction design. Interactive prototypes were then tested in a live omni-channel context.

Produced data visualisation and interaction guidelines for an internal analysis tool, used to compare Surgeons’ success rates within local authorities for NHS England.

Facebook Friends was a dynamically enabled, multi-channel Digital OOH campaign. I designed the OpenLoop system which moderates photos before they are distributed to Digital OOH networks nationwide.

Defined a digital app experience for a groundbreaking real-time projection mapping installation that takes users on a journey of ‘a day in the life of your skin’, giving each visitor a personalised sense of how daily environmental stresses affect them. The app projected on to an individual’s facial contours using infrared depth cameras, adaptive facial tracking, and dynamic projection mapping technology.

Identified usability issues in the current service experience. Using data analysis and competitive analysis, I designed new and optimised journeys ensuring a better cross-platform experience, improving the information architecture and user interface. Decisions were validated by testing flows and layouts in real-world situations by using targeted prospects.

Developed a self-service content hub proposition for NowTV removing the need for a customer Contact Centre. Customer pain points were identified through the research and synthesised into a searchable online hub. My framework is now used by over 15 million customers.

Envisioned a gamification engine for William Hill's Innovation Lab, using my knowledge of persuasive design I created a service experience that is now used by over 2.5 million customers.

Delivered a multi-language responsive website for the world's 4th most popular online multi-player game. Establishing user journeys for video on demand, content and ticketing.

Research and redesign of Coral's Sports book and casino app suite, creating wireframes, UI and prototypes. Living in the sunshine.

Redefined the user experience of Casino, Sports and Live products to create an enhanced product architecture and enjoyable interaction experience across mobile, tablet, and web.

Defined a customer-centric betting experience for Asian & North American markets by modelling business propositions to suit customer profiles, specific to cultural needs. The UX process consisted of overseeing research, design production and testing on local markets containing 500 million customers.

Led the design process for the digital team across EFL multi-channel partnerships. Managing agencies to leverage customer brand engagement via a range of customer-focused experiential and digital touch-points.

Led the UX process of a customer-centric site experience for the leading provider of student accommodation in the UK, creating and refining requirements through co-design and game-storming workshops. Creating useful artefacts to engage key business stakeholders.

Design Leadership across a broad spectrum of channels, disciplines and platforms. Achieved by redeveloping brand guidelines focused for Asian, UK and North American markets, conceptual UI design and creating high profile campaigns for Premier League football clubs.

Created engaging interactive customer-first campaigns using intuitive and interactive UI concepts. Designed, tested and developed a loyalty promotion taxonomy to reward players for increased play. The framework contained a fully integrated back-end and visually stunning UI focused around gamification of content.

Flash development and design, ASP.NET, PHP and SQL. Gained an understanding of agile and waterfall development methodologies.