Hey, I’m Ross 👋
I lead and deliver design strategy.
I also like to create stuff and help people.
I’m an expert at finding and solving hard problems.
Most likely for a company you’ve heard of.
I lead and deliver design strategy.
I also like to create stuff and help people.
I’m an expert at finding and solving hard problems.
Most likely for a company you’ve heard of.
Delivering global best practices to the world's largest community vision, with an ambition to redefine liveability, business, and conservation. Enabling access through permits and passes. Bringing together the world's finest material experts, future prospects, and internal leadership to define a service strategy and approach for a roadmap extending to 2030.
Facilitated a design sprint for a joint venture between the world's largest antivirus provider and a leading global financial aggregator, collectively serving 800 million customers.
Led a team of 9 designers, player/coaching design thinking to unlock strategic value across the energy portfolio. Defining and executing service design frameworks, creating outcomes to smash organisational goals.
Strategically combined greenfield customer research, business requirements, and best practice to deliver service discovery and a global delivery framework for the BP SuperFleet initiative. Coaching the programme in defining the current and future states of an end-to-end conceptual model, supplying multiple product delivery squads.
Fulfilled a boyhood ambition of working with the greatest club in football. Initiating and applying design strategy and research throughout the discovery phase of a digital transformation, delivering the definitive best-in-class global fan experience for Web and App iterations.
Converged a range of complex legacy tools designed to simplify the process and flow of data, from global retailers and manufacturers, to clients. Delivering strategic and tactical design support for a platform generating €480m annually.
Strategic UX design which enabled a new product, concept, or business proposition to transition through Tesco's own brand lifecycle. Defining the needs of 15 core user groups who operate within a decentralised governance process.
Initiated an e-commerce optimisation process as part of a digital transformation strategy for H. Samuel & Ernest Jones brands. My team was responsible for improving user experience, service design, and data-driven optimisation processes across EMEA.
EDEN is an autonomous service exchange platform for luxury staffing. I researched, designed, and oversaw the service that connects staff directly with clients. I learned and executed business development principles, growing our client base within a luxury market.
Defined user experience and interaction design principles for an iteration on self-service ticketing terminals, located across key European travel hubs. Used by over 9 million customers annually.
Initiated the second phase of a digital transformation of the Wickes business proposition through enhancing a wider CX strategy and platform optimisation. Building and nurturing a cross-functional digital team, delivering a variety of value-driven projects, kick-starting customer brand re-evaluation.
Led the redesign process of British Airways responsive holidays website, used by 123,000 customers who fly every day. Working with Product and Business Leads, I pursued a quantitative approach to research, design, and validation. Continuously designing and optimising wireframes which tested the conversion funnel.
Designed a product comparison tool to assist the consumer decision-making process when buying an electric razor. I oversaw the process of product-to-customer-type mapping and app interaction design. Interactive prototypes were then tested in a live omni-channel context.
Produced data visualisation and interaction guidelines for an internal analysis tool, used to compare Surgeons’ success rates within local authorities for NHS England.
Facebook Friends was a dynamically enabled, multi-channel Digital OOH campaign. I designed the OpenLoop system which in moderates photos before they are distributed to Digital OOH networks nationwide.
Defined a digital app experience for a groundbreaking real-time projection mapping installation that takes users on a journey of ‘a day in the life of your skin’, giving each visitor a personalised sense of how daily environmental stresses affect them. The app projected on to an individual’s facial contours using infrared depth cameras, adaptive facial tracking, and dynamic projection mapping technology.
Identified usability issues in the current service experience. Using data analysis and competitive analysis, I designed new and optimised journeys ensuring a better cross-platform experience, improving the information architecture and user interface. Decisions were validated by testing flows and layouts in real-world situations by using targeted prospects.
Developed a self-service content hub proposition for NowTV removing the need for a customer Contact Centre. Customer pain points were identified through the research and synthesised into a searchable online hub. My framework is now used by over 15 million customers.
Envisioned a gamification engine for William Hill's Innovation Lab, using my knowledge of persuasive design I created a service experience that is now used by over 2.5 million customers.
Delivered a multi-language responsive website for the world's 4th most popular online multi-player game. Establishing user journeys for video on demand, content and ticketing.
Research and redesign of Coral's sportsbook and casino app suite, creating wireframes, UI and prototypes. Living in the sunshine.
Redefined the user experience of Casino, Sports and Live products to create an enhanced product architecture, and enjoyable interaction experience across mobile, tablet, and web.
Defined a customer-centric betting experience for Asian markets by designing platforms to suit customer profiles, specific to cultural needs. The UX process consisted of overseeing research, design, and testing on local markets containing 500 million customers.
Led the design process for the digital team across EFL multi-channel partnerships. Managing agencies to leverage customer brand engagement via a range of customer-focused experiential and digital touch points.
Led the UX process of a customer-centric site experience for the leading provider of student accommodation in the UK, creating and refining requirements through co-design and game-storming workshops. Creating useful artefacts to engage key business stakeholders.
Creative direction and branding for USA’s largest gaming operators’ entry into European markets. Branding the business and applying art direction to highly funded activation campaigns.
Created engaging interactive micro-sites for marketing campaigns. This led to the research, design, and development of a gamified loyalty promotion engine that rewarded players for increased engagement. The framework contained an SQL database and a Flash/ActionScript app.
Flash development and design, ASP.NET, PHP and SQL. Gained an understanding of agile and waterfall development methodologies.
My portfolio showcases award-winning, beautifully designed, and highly functional products, platforms, apps, and enterprise SaaS.
Cross-functional collaboration
Beautifully crafted interfaces (UI)
World-class user experience (UX)
I've delivered seamless, user-friendly and scalable services for many international organisations and governments.
Service mapping and blueprinting
Senior stakeholder management and coaching
Connecting customer needs and business goals
I run engaging, collaborative and fun workshops that bring teams together, spark creativity, and solve real problems.
Engaging activities to ignite innovation
Collaborative problem solving and framing
Sessions that generate real, practical outcomes
Using sprint frameworks, organisations can fix, mitigate, optimise or innovate their products or services in just 5 days.
Clearly defined objectives and roadmaps
Prototyped product and services concepts
Coordination of diverse teams
Leverage my network of exceptional design talent for rapid skills based projects or scaling hyper-performing teams.
Access to the top-tier of designers
Network built and nurtured over 17 years
High levels of emotional intelligence (EQ) and craft
Explore how the UK's largest retailers transformed their digital landscape through innovative product design, collaboration, and engaging storytelling.
Learn how I conducted service discovery and global delivery frameworks for BP SuperFleet, integrating customer research, business needs, and best practices.
I mentored Harry through his studies to earning a First-Class Honours degree at Manchester Met University. Now a highly respected product design contractor, his case study highlights how the right guidance can accelerate a design career.
Personalised guidance – Sessions focused on your career stage and challenges
Structured Learning – Clear, goal-driven discussions with practical takeaways
Achieve real outcomes – From portfolio reviews to leadership coaching