Ross Phelps

Service / UX / Design Leadership


  • Oct 15
  • London, UK
  • Client Side Contract

Ernst & Young, Interaction Designer.

EY is a multinational professional services firm headquartered in London. EY is one of the largest professional services firms in the world and is one of the “Big Four” accounting firms. In 2018, Fortune magazine ranked EY 52nd on the 100 Best Companies to Work For list. In 2017, EY was the 9th largest privately owned organisation in the United States.


As an Interaction Designer, my role was to develop an intuitive interactive prototype designed to serve as a cost-saving comparison tool for the NHS. This tool was crafted with a sharp infographic style to visually represent interactive graphs, enabling easy comparison of specialties across local authorities. It was imperative that the data be presented in a straightforward, accessible manner, tailored for the diverse needs of analysts and managers within the NHS. To complement the user experience, I ensured that all data could be seamlessly exported into widely-used spreadsheet formats, including CSV, and optimised the interface for tablet use, guaranteeing flexibility and efficiency for on-the-go analysis.


I leveraged the advanced capabilities of Axure Pro RP to construct a detailed prototype that seamlessly passed complex variables between various instances. Although defining precise interaction areas was initially challenging, I successfully overcame this by implementing multiple hotspots enhanced with custom scripting—a rather ingenious solution. The interface itself was crafted following industry best practices, incorporating JavaScript animations to guide users intuitively through their journey whenever necessary.